Nike Soccer: Brand Marketing
This is a prime example of a typical Nike branding commercial. It has quite a few standard characteristics that just seem to do very well for the brand.
- Celebrity Athletes
- Not a huge focus on any specific product
- Extreme/Eyecatching performance – mostly taken from a non-competitive arena.
- The Nike Swoosh as a “The End” marker.
I love these, I really do!
Bert is the managing director of yxymedia, an online marketing and online advertising agency located in Belgium. He's had a passion for branding for ages - and blogs on NetBrands as an outlet for his branding-musings.